![]() This new agreement will allow the SOFIA Hotel to connect to the distribution network of Hyatt Hotels Corporation, including its sales network, call centre service and loyalty programme. The agreement shall be valid for 15 years and seeks to strengthen the hotel’s presence on international markets and gain new customers globally, with a special focus on the United States. As from next January, the hotel will add to its current distribution network that of the US company, thus becoming the first establishment in the Catalan capital to be exclusively part of “The Unbound Collection by Hyatt”, an exceptional selection of accommodations offering unique experiences worldwide. Selenta Group and a Hyatt affiliate announced their collaboration agreement for jointly marketing the SOFIA Hotel in Barcelona.
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